Yanzhi Li (David) is a Professor of Management Sciences and Marketing at College of Business, City University of Hong Kong. He received his bachelor degree in Computer Science from Tsinghua University and PhD in Industrial Engineering and Engineering Management from Hong Kong University of Science and Technology. His research interests include (1) interface research between Operations and Marketing, such as assortment planning, channel management, and advertising; and 2) developing and applying analytics algorithms for practice-triggered challenging problems. Yanzhi has provided consulting services to firms in Hong Kong and mainland China, and is currently working on data-driven projects spanning logistics, retailing, e-commerce and health care operations. His papers have appeared in journals such as Marketing Science, M&SOM, POM, EJOR, IEEE Trans, NRL and IIE.